Facebook VS Apple
The world's two largest companies, Facebook and Apple have come face to face.Facebook has criticized changes to Apple's privacy in an advertising campaign.
Facebook says the new policies will destroy small businesses and reduce their sales by 60 percent.The social media company has released a series of full-page newspaper ads against Apple.
Apple's new policies:
Apps will need permission to track users for advertising purposes.Social media company Facebook,Whose main source of revenue is advertising,warned in August that Apple's changes could hurt business.
Apple announced its new policies in June.But it was delayed until 2021.Apple believes that protecting its information is a fundamental right of consumers.
Facebook says small businesses have also expressed concern about Apple's new policy.The new policy will limit the ability of businesses to run personalized ads and reach customers effectively.These changes will be disastrous for small businesses.
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